Hifen Content / Creator Tool

Hifen Content / Creator Tool

Hifen Content / Creator Tool

English

What is Hifen ?

What is Hifen ?

What is Hifen ?

It is a content and creator info archiving tool which helps the marketers to save their information for research purposes.

It is a content and creator info archiving tool which helps the marketers to save their information for research purposes.

How were the problems discovered ?

  • Initial research.

  • Interviewing marketers.

What were the problems ?

What were the problems ?

What were the problems ?

  • Having to save information in various tools such as excel, docs, locally, etc.

  • Having to do research on brands by using multiple tools and websites.

  • Marketers needing to use different platforms for doing research on content and creators.

Solutions

Solutions

Solutions

  • Creating a tool which helps them archive and view the information in one place.

  • Providing the ability to link your Google account directly for word, excel integration within the tool.

  • Ability to group information for better research later on.

My Role and Goals

My Role and Goals

My Role and Goals

  • Designing the website from scratch.

  • Creating a design system library.

  • Doing UX research.

  • Doing QoL changes as per feedback.

  • Increasing the MAU by 10x.

  • Making users not have to switch tools.

UX Flow (Simplified)

UX Flow (Simplified)

UX Flow (Simplified)

Why Certain Decisions were made ?

Why Certain Decisions were made ?

Why Certain Decisions were made ?

  • Having Google integrations was pushed as one of the killer features of our tool because marketers usually have to save their research in docs and excel and for them to do that plus having to juggle between multiple tabs of content and creator with info was too much and it was becoming a big problem, thus this was a big change that was pushed forward.

  • Ability to save the information and having groups was implemented because they might want to come back and continue the research so they can easily find the info they saved and filter out using custom groups.

Project Length

Project Length

Project Length

  • 6 Months.

  • 6 Months.

Design

Design

Design

  • Dashboard

  • Brand Search

  • Brand Search (Card View)

  • Google Integration

  • Folders - Saved Data

Marketers can organize their saved data through a flexible folder system with custom grouping options. Green folders indicate Google account integration, allowing users to sync data directly to Google Docs. By selecting a folder and clicking the blue "Connect to Doc" button, the integration is established and the button changes to "View Data," providing seamless access to synchronized marketing data within their Google Workspace.

  • Onboarding Tutorial

  • Right Side Panel w/ Information

Ash J @ 2025

Ash J @ 2025

Ash J @ 2025

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